Instagram is one of the top social media platforms for businesses now, perhaps even more than Facebook. It's slightly more focused and the Stories feature is vastly populated, giving you an easy way to share your business.
But knowing where to begin can be intimidating. There's a lot to learn when it comes to Instagram, like what kind of content you should focus on and how often you should post.
Hopefully, this article clears up these common doubts and helps you kickstart a successful Instagram profile for your business!
Focus on your target audience
Determining a target audience is one of the first steps you should take before even starting -- it's that important.
For a target audience, you want to outline their age, gender, occupation, and for contractors, it's important to consider if they own a house or live in a rental.
One way to make this easier to grasp is to create a persona. A persona is a fictional character you create based on your target audience. This makes it easier for when you're developing your marketing strategy because you can refer back to this persona to see if it makes sense.
Avoid spam
It's important to post regularly, but that doesn't mean you have to post literally everything. If you get too "spammy", you may lose people.
Focus on posting your highlights on the main feed, and leave the other stuff for the Stories – there you're free to post more often since they only last for 24h.
Keep it focused on business
Especially if you manage to use a business account, your personal posts should not make it into your feed. Keep it focused on business and use a separate personal account to post about unrelated topics.
This will make your feed look consistent and well thought out, which is a great first impression to have.
Use Stories
The Stories feature is one of the main reasons why Instagram is so popular. It allows you to publish quick updates on your daily routine, sales, discounts, etc., all without clogging up anyone's news feed.
And because of the way Stories works, anyone who follows you is very likely to at least glance over it – so if you have a huge milestone or offer to share, it's a great place to do so.
Use a business account
Business accounts get a few extra benefits, such as the ability to schedule posts, a more detailed bio, advertising options, and more. It's in your best interest to make the switch as soon as possible.
To do so, all you have to do is click on the upper right corner button and find the "Switch to Business Account" button. It's recommended to link it to your Facebook Business Page to make the switch even easier.
Link in bio
Instagram's bio only allows one link by default, so you can "cheese" this by using a service like linktree to add multiple links at once.
This is a great way to have all your social media and contact info in one place for easy access.
Create a calendar
One of the most important steps to take early on is to create a calendar for your posts. Determine what and when you will be posting, and this will make your life so much easier.
First, because you don't have to think every single day about what to do, which saves you time and stress. Second, because it makes it easier to read data about your posts -- you will be able to gather which days and hours are better for posting, as well as what's working and what isn't.
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