Generating more leads for your business involves a lot of different mediums, sources, and is most certainly not a one-and-done deal – it’s a constant effort. But at the same time, having the know-how will make it easier on you in the long run, to the point where it becomes second nature to you.
But what are the best sources for leads? What can do you do land more deals and get more deals?
Let’s dive in!
Focus on what you do
This might seem like the most obvious advice ever, but there’s a very good reason for it – many pros forget to actually make clear what services they provide and who they can provide it to.
This goes for phone calls, meetings, and even your social media profiles. It’s important to make it very clear what kind of services you do and the area you cover, because this will make it a lot easier for people who need your services to find you, while at the same time preventing any misunderstandings (people calling you from an area you don’t cover).
And most importantly, put emphasis on your best offers – can you assure faster service than most? Make sure you point that out. People are much more likely to reach out if they see you have a clear advantage!
Best lead sources
homeyou.com
By signing up with homeyou, you can quickly setup an account to start receiving leads right away. You will only receive leads for the services you want and for the area you cover, all of which can be chosen by you when you first sign up, and changed later at will.
Even better, you can rely on the homeyou contractor app to have leads on the go wherever you are. The app also allows you to set up a budget – which means you will never take more than what you can chew.
Trade shows and events
This is a great place to create new connections and relationships, which in turn, can lead to more customers for you. Try to participate in trade shows whenever possible, it’s also a good way to learn more about the business and what others pros are doing that might work for you.
Cross-promotion
Building healthy relationships with other professionals from your area is a great way to improve your lead generations. For example, you might know someone who serves mainly companies rather than individuals, so if someone reaches out to you looking for that, you can recommend your fellow pro – and they will do the same for you.
Email marketing
Email marketing is definitely not the easiest method, but it’s a consistent way of being seen. The hardest part is acquiring emails early on, which you will need a website or social media page for. The more emails from interested customers you have, the more effective your campaigns will be.
Online presence
And speaking of email marketing, one of the ways you can find more potential clients for your business is by improving your online presence, which is something we talk about all the time.
The basic gist is making sure you are easily found and seen online. This involves optimizing your social media pages by allowing them to work for you passively, having a solid website for a show of professionalism, and being easily found on Google and Facebook searches.
We’ve detailed this process here!
Portfolio
Clients are often encouraged to ask for portfolios so they can determine the quality of your work, so you should always have one handy. A physical version is pretty awesome, but not necessary – you can set up a portfolio section on your website with the best pictures of your most ambitious projects, but also post regular updates of finished jobs on your social media pages. This way, you always have a point of reference to assure potential clients your work is trustworthy.
Take the first step towards growing your business today and start receiving leads that will make you money. — Sign up with homeyou!
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