Busy? Of course you are! But make some time to read this article for a quick and easy checklist that can help you effectively manage your time and set milestones for your company’s growth!
If you aren't marketing your company properly you're missing out on business. Take a quick look at this basic weekly check-list of marketing steps and be sure to make time in your busy schedule to take care of them.
Your Company Website
Your company's site is how most of your potential customers will find out about you. That's why keeping it up to date, professional, and interesting is so important. By actively updating your site you can show off your full work portfolio and service selection and turn more visits into customers.
- Does your website accurately depict how your business is growing ?
- Is all your contact info up to date and easily visible?
- Are the services you offer clearly advertised?
- Do you have your work portfolio updated and your customer testimonials on display?
Your Customer Referrals
The referrals your company receives through your own marketing and through homeyou pro are the lifeblood of your business. They keep your company busy and growing and that’s why it’s important to carefully check up on them on at least a weekly basis.
- Did you follow up with all the referrals from this week?
- Did you speak with recent, highly satisfied customers about leaving a review, testimonial, or providing a new referral?
- Do you need to expand or tighten your network to get more workable customer referrals?
Your Industry Resources
Roofing to foundations and everything in between, the home remodeling industries are growing by leaps and bounds nowadays and the only way to keep up is to keep informed. There are a ton of great forums, blogs, and advice sites available for contractors to trade notes on all the latest news and advancements in the field and actively taking part in them is a great way to make sure your company doesn’t fall behind.
- Did you subscribe, read, and contribute to trade blogs like Contractor Talk?
- Did you read your preferred trade and business blogs?
- Did you post to your own blog?
- Did you look into any upcoming trainings, certification programs, or tradeshows which your company could benefit from?
Social Media
Social media should be considered a form of free advertisement. The key is to be updating as frequently as possible to keep the content as fresh as can be. By updating your company’s Facebook, Twitter, Instagram, Pinterest, etc. on a regular basis you can stay present in the minds of your customers and your future customers alike. The really important thing about social media is to keep up on it.
- Did you update your company’s social media sites with fresh pictures, posts, and videos?
- Did you respond to any and all customer feedback on your social media pages?
- Did you incentivize people to follow your company’s social media movements by offering special deals?
- Did you follow leaders in your industry and in the world of business management to get ideas for your company’s future?
Comments